Published on 02/12/2018 1:42 pm
THE EVOLUTIONIST IN THE EYE WEAR MARKET: TOP 5 BRANDS

Spectacles are used for the protection of eyes. The eye care has become an important segment of the HEALTHCARE sector. The eyeglasses which are used must be inexpensive, popular, safe and are effective for everyday use. Purchasing an eye wear which is best for everyday use is the major factor. An eye wear brand should be careful about customer satisfaction such as if the eye wear is too bulky or fashionable and not durable can give poor results to their users owing to which brand dissatisfaction is created. We all want the best products even it is something small as choosing the right brand for eyeglasses. Therefore, it is important to choose an eyeglass brand which is long lasting, gives a quality product, and a consumer favorite brand.

The prices of the eyeglasses depend on the materials that the glasses are made of and the resilience of the products. The makers of the of the top eyeglasses brand often make glasses which are best for using at home and some brands make eyeglasses which are best while traveling. Everybody has their own favorite brand of eyeglasses which are included in the list of most recognizable, well-known eyeglasses brands available in the market. Each of the brands which are there is most trusted ones in the market. It is better to understand something, that is the best eyeglasses brands for one person can be the worst eyeglasses brand for someone else. Therefore, some of the top brands of eyeglasses are given.

Burberry

The company was founded in England in 1856. This company is user-friendly and knows to satisfy their customers and never compromise with their products. The products of Burberry define quality, class, and functionality. They have become the leading luxury brand in the global business. Their eyewear’s are inspired by their innovative ready-to-wear collections and are there for both men and women.

The product of Burberry which still dominates the market is the metal & plastic rectangular-edge and round frames. This product was launched in the year 2006. The eyewear is traditional, but it symbolizes quality with its quality metal, plastic, and acetate materials which are used for the frames.

Ray-Ban

An American company Bausch & Lomb founded the brand Ray-Ban in the year 1937. It is a brand of eyewear best known for their Aviator and Wayfarer sunglasses. Though, in the year of 1999, the company of Bausch and Lomb sold the brand to Luxottica Group which is an Italian eyewear corporation.

Ray-Ban has created a benchmark in the category of sunglass. These eyewear’s are consumer favorite owing to their strength and excellent craftsmanship. They are not only tough but comfortable and fashionable. It is known as one-time investment product as they last really long.

TITAN EYE PLUS

 The Titan Eye Plus is a part of the Titan Company. The Titan company is the fifth largest joint brand in the world. It was found in 1987 by a joint scheme among the TATA Group and the Tamil Nadu Industrial Development Corporation (TIDCO). Titan has expanded themselves and explored into the various market and created leading brands in various categories. The Titan Eye Plus is one of the major brands under them for eyewear.

The Titan ventured into eyewear market in the year 2007. Since then, the brand has received immense popularity among the citizens of India because of their visibility and variability. The contemporary and trendy eyewear’s in various shapes, designs, and colors, are very popular. They have Optical showrooms in various parts of the country which has helped them to increase their growth in the market.

IDEE

This is also an Indian brand which is founded by the Ronak Optik India Pvt. Ltd. In the year 2000. The IDEE gained popularity in the market very soon owing to its chic-elegance. This iconic product is setting standards in the market owing to its high-quality marketing for eyewear. They are also reaching out to customers globally as they are socially accepted because of their individualism. It can be defined as classic but has chic in its vibe, they are also unisex. They have truly evolved the market of eyewear.

These glasses are mostly endorsed by the Bollywood actors and actresses which has helped the brand to gain much popularity worldwide. Their designs are internationally acclaimed as they use the quality raw material to manufacture the frames and has become a fashion statement.

FOSSIL

The company of fossil was founded in the year 1987, when the emerge of fashion watches just started as a major part of the department store. Therefore, they first started their company with Fossil brand watches later ventured into Fossil sunglasses in the year 1995. In the year 1999, they launched optical frames with an agreement with the manufacturers of one of the world’s leading eyewear, which is Safilo.

Fossil is one of the leading International brands with their collection of both Full Rim and Semi Rim frames. These frames are made of metal, stainless steel, and plastic. They also have a wide range of colors and shapes. The Fossil eyewear’s are imported and are only sold in Fossil exclusive outlets or high-end stores.

To get more information in the eye wear brands research work can be done by the LIFE SCIENCE INDUSTRY AND SOLUTIONS.

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